Meenu Rapria has a strong background in brand strategy, creative direction, and digital media. She specializes in building impactful brand communication that connects sports, culture, and community. Her experience includes campaign planning, media relations, content strategy, and social media growth, ensuring every brand touchpoint reflects clarity, authenticity, and purpose.

Alongside her role at Orka Sports, Meenu is the Founder of Elite Frame Media FZC LLC, a Dubai-based creative studio focused on advertising, cinematic content, and strategic brand communication. She has also worked extensively as a Digital Media Manager and Promotional Coordinator, supporting brands across diverse industries with scalable, results-driven digital solutions.

At Orka Sports, Meenu focuses on strengthening brand equity, increasing global visibility, and creating meaningful engagement with fans, athletes, and partners. She believes strong brands are built through consistency, creativity, and a deep understanding of the audience, and she brings this approach into every project she leads.